<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Erth Co.]]></title><description><![CDATA[Erth Co.]]></description><link>https://www.erthco.in/blog</link><generator>RSS for Node</generator><lastBuildDate>Wed, 06 May 2026 09:02:16 GMT</lastBuildDate><atom:link href="https://www.erthco.in/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Brand Naming in India: The Erth Co. Name Stress Test™]]></title><description><![CDATA[Most founders treat brand naming like a creative exercise. At Erth Co., we treat it like a filtering problem. Here's the 7-layer Name Stress Test™ we use to evaluate every brand name — built specifically for D2C brands navigating India's multilingual, high-competition market.
That's 49 words, leaves room in your 500-character limit, includes the focus keyword naturally, and gives a reader a clear reason to click through.]]></description><link>https://www.erthco.in/post/brand-naming-india-erth-co-name-stress-test</link><guid isPermaLink="false">69f3248bc99eb1cb510a510b</guid><category><![CDATA[Indian Market Insights]]></category><pubDate>Thu, 30 Apr 2026 10:18:24 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/cb5bb5_d8e41e9754f541ec8fa49d8a1f5f619f~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Malvika Ruparel</dc:creator></item></channel></rss>