We worked with Rohan Jain to rebrand his family business Nesho
Client
Year
Location
Scope of Work
Ganeev Singh
2023
Mumbai
Brand Identity and Stationary
We worked with Ganeev, to rebrand the real estate company founded by his father.
Client
Year
Location
Scope of Work
Rohan Jain
2023
Mumbai
Rebrand
Rebrand for a generational company like Nesho was tricky since we were tasked with representing three unrelated industries: Recycling, Entertainment, and Finance. Our approach involved creating a wordmark-style logo. Opting for a typographic logo allowed us to explore a broader creative realm, moving beyond the limitations of symbolism and iconography.
Nesho’s design involved breaking up and reassembling the shape to create an abstract representation, encapsulating not only the letter ‘S’ but also the essence of the brand itself. It symbolizes unrelated industries uniting to form a cohesive whole, evoking feelings of transformation and dynamism.
