We worked with Aude Active to develop the visual identity and packaging for their sustainable active wear brand.
Client
Year
Location
Scope of Work
Aude Active
2023
UK
Brand Identity and Packaging
Aude Active, a UK-based brand specializing in everyday lounge and active wear, is defined by its core values of simplicity and versatility.
In line with these qualities, we meticulously crafted a modern and minimalistic wordmark logo, incorporating clean geometric lines. To add a touch of femininity to the overall design, we introduced a subtle curve in the letter E, balancing the strong and sharp characteristics of the other letters.
Additionally, we explored the creative use of transparency and textures across a range of collateral, such as business cards, mailer bags, tags, tapes, and labels. This deliberate choice aimed to enhance visual interest and offer a delightful tactile experience for customers.
Client
Year
Location
Scope of Work
Aude Active
2023
UK
Brand Identity and Packaging
Aude Active, a UK-based brand specializing in everyday lounge and active wear, is defined by its core values of simplicity and versatility.
In line with these qualities, we meticulously crafted a modern and minimalistic wordmark logo, incorporating clean geometric lines. To add a touch of femininity to the overall design, we introduced a subtle curve in the letter E, balancing the strong and sharp characteristics of the other letters.
Additionally, we explored the creative use of transparency and textures across a range of collateral, such as business cards, mailer bags, tags, tapes, and labels. This deliberate choice aimed to enhance visual interest and offer a delightful tactile experience for customers.