Indian Market Insights

Most founders treat brand naming like a creative exercise. At Erth Co., we treat it like a filtering problem. Here's the 7-layer Name Stress Test™ we use to evaluate every brand name — built specifically for D2C brands navigating India's multilingual, high-competition market. That's 49 words, leaves room in your 500-character limit, includes the focus keyword naturally, and gives a reader a clear reason to click through.